Continued from Part 1.
Correct Heading Usage
There’s some debate to heading tag values (h1 to h6) in improving search engine ranks. The value might be small, yet I think having solid semantic markup of your information utilizing hx tags provides the search engines an improved idea of how to ‘read’ your information and, thus, value it.
Most webmasters merely bold paragraph headings or perhaps force the font to be larger or different color. That is fine for a visitor, and it might send a sign to the search engine, yet the ideal method of indicating text in a paragraph heading includes making certain it is within a heading tag.
Heading tags ought to be implemented like an outline format you utilized in high school. The paper possessed a title (h1), 3 primary points (h2) and sub- (h3) as well as sub-sub- (h4) points. It is that simple!
One error most developers make these days is putting nearly everything within a heading tag. Navigation components, product links and at times, your logo! There isn’t anything wrong with utilizing headings tags for every one of these components, yet you wish to reserve the h1-3 tags for the content areas. There ought to just be a single h1 upon each page.
Solid Internal Links and Navigation
The search engine friendly linking, as well as navigation structures includes the cornerstone of search engine friendly sites. It’s the one place in which, if everything else, should be done right, yet if your link structure is all wrong, you are shooting yourself within the foot in all of your additional optimization efforts.
Prior to developing your website, you have to have a good idea of your navigational structure, as well as everything has to have a clear purpose. Have the ability to change and adjust your top ideas if your keyword research implies that you ought to in order to make your navigation more user and keyword-focused.
Here are a couple of things to think about while constructing your navigation: 1) Make certain the search engines could follow the links. 2) Do not make your navigation (footer or header) a website map to each page upon your website. Both of those could disrupt your optimization efforts.
Excellent On-Page Content
Being certain your text is indexible by search engines is critical. Search engines can’t read text embedded within images, and that’s amongst the main indicators for what every page of your website is about. If your web pages possess no (readable) text, the opportunity for rankings is extremely slim.
As every page of your website is search engine friendly, you then can start the process of target keyword optimization. However, do not jump overly far ahead. All of the keyword targeting within the world will not help if your website is not friendly to start with. Begin here and you will be shocked at how only making your web pages search engine friendly is going to begin bringing in the visitors wanted. Optimization, at this point, is bonus.