Continued from Part 1
Tip 2 – Expand List to Involve Thematically-Associated ‘Level Two’ Keywords
Now that we possess our core listing of semantic keywords, it is time to increase our reach even further, in order to capture supporting, thematically-associated, keywords. Those ‘Level 2’ keywords will not be specifically associated with our targeted keyword, yet they’ll be tied with its concept.
Within the industrial fan sample, all of these keyword phrases could cause a user to ultimately search for ‘industrial fan reviews’:
- Large scale drying
- How to dry large area
- Industrial cooling solution
- Cooling machinery
- Overheated shop
- How to cool shop
By integrating those thematically-associated keywords in our website content, we could raise the opportunities that our websites are going to rank highly inside the SERPs – not only for our targeted keywords, yet for the preemptive searches which will permit us to capture the perfect users at an earlier phase in the process.
Tip 3 – Generate ‘Level Three’ Stem Keywords Answering User Questions
Lastly, we must address one more aspect with semantic keyword researching – and that is issues or queries which might arise after a user has explored content based upon our primary keyword phrase.
After our industrial fan sample, suppose our blend of targeting Level One and Level Two semantic keywords led a visitor to our website following searching for the words, ‘industrial fan reviews,’ then seeing our website in the SERPs. What kind of data might the user require next?
Any of these keyword choices represent probable ‘Level Three’ stem keywords which can be addressed within our content, too, in order to improve the user experience and natural search visibility alike:
- How to use industrial fan
- Build a commercial fan
- Industrial fan set up
- How to purchase shop fans
- Where to buy commercial fans
- Buy industrial fan
Tip 4 – Outline Articles Utilizing Ideas from Every Level
At this point within your semantic keyword research, you ought to possess a comprehensive listing of probable targeted phrases that cover a spectrum of associated subjects. The following measure includes putting these things together while you outline future articles for the website.
To perform this, begin with a single Level One keyword phrase, then pull one or two keywords from your Level Two and Level Three lists. For instance:
- Industrial fan guide
- How you can cool shop
- Overheated shop
- Purchase industrial fan
With those 4 keyword phrases together, you easily could create an article entitled ‘Complete Industrial Fan Guide’ covering both how you can utilize industrial fans to cool overheated machine shops and how you can purchase fans especially for this reason. Touching on all these points improves the search engines’ knowledge of your website, and opens you up to probable SERP exposure for a wider range of keyword phrases.
Tip 5 – Create for Humans First, then Search Engines
Building these phrases in your Internet articles ought to assist in eliminating the unpleasant, stilted content resulting from attempting to stuff one targeted keyword inside your text a specific amount of times. But, it is still critical to concentrate on utilizing your new keyword lists to create content which is as appealing to readers as it will be to search engines.