As Google Shopping underwent a variety of name changes over time (Google Product Search, Google Base and Froogle), one thing stays consistent – it remains a great method of Internet marketers driving free eligible visitors to e-Commerce storefronts.
One recent report of the top 10 CSEs uncovers that Google Shopping produced more merchant revenue than its competitors for the past 6 quarters. Here include a couple of strategies and tricks which might be of assistance in optimizing, as well as managing your Google Shopping information feed in order to optimize the quantity of free traffic your site obtains from the platform.
1) Utilize optimized page titles, categories, descriptions, as well as additional attributes. Google adores rich information. That is a no-brainer. These elements ought to always be included within your Google Shopping Information Feed as probable:
Shipping costs: Shopping on the Internet could be costly for consumers, as well as Internet shoppers became very wise deal-finders. Therefore, make certain that you include shipping costs, as well as additional data with product listings, due to customers getting upset if they go through the process of checkout just to discover that the shipping costs are bigger than the price of the products ordered. Furthermore, Google Shopping will list estimated shipping costs within its search results, as well as consumers easily can sort to show just retailers providing complimentary shipping.
Product Type and Google Product Category: Google ranks the items based upon type and category, therefore including this data is going to get your items indexed quicker. It will differ from the merchant category (that also can be submitted in the information feed).
Unique, robust, product descriptions: Try not to copy and paste product descriptions provided by a manufacturer. Rather, create your very own descriptions. The technique assures uniqueness, as well as assists your products in gaining more visibility within Google Shopping results for products which don’t SKU up with the competition.
Page titles (seventy characters or less): As with page descriptions, the page titles will still remain a vital ranking factor. Involve category information, product type, as well as keywords inside the page title text if you can, yet keep it under seventy characters.
Product images that are of a high quality: How likely will you be to buy something based solely upon a product’s written description? The majority of consumers prefer to see what they are purchasing, and providing high quality images is going to assist in boosting your conversions.
Data feeds will include the main data instrument for indexing items within Google Shopping. Every one of these attributes, and a lot more, is going to be integrated in the data feed submitted to Google Shopping. The Google Merchant Help Center will offer details upon each attribute you might include within your feed, as well as how you can specify product variations.
Shipping data is included within the Google Shopping results, as well as consumers could filter to show just results that have free shipping.
Part 2 is going to be coming soon.