Seven Deep Linking Tactics
Email signatures: It is common to place the home page address upon lots of your bio type information. For instance, you will place the home page URL within your email bio. Do not do that. Rather, link to an internal page which is going to add value to email readers. Whilst this might not provide you any search engine optimization juice, it definitely is going to send traffic to a compelling and useful page which hopefully will get visitors sticking around then subscribing.
Guest post bios: An additional common defected tactic as it’ll come to linking to the home page is as you write a guest post. You will commonly create something that links to your home page. Instead, you ought to link to a deep page within your website which is going to drive visitors to a relevant page…therefore decreasing the quantity of bounces you will get.
Blog comments: It is additionally very natural to drop the home page address within the site form upon people’s blogs as you leave a comment. One better plan includes leaving a link to the internal page which is relevant to that particular audience. You’ll gain visitors from that link…as well as if you send the traffic right to the home page, they will not know where they should go next.
Forums: As with with blog comments, if you leave one comment upon a forum, be certain you manually type in a URL which is going to drive visitors to an internal page rather than the home page.
Social publishing websites: The following tactic includes utilizing social publishing websites such as Scribd or Squidoo…as well as link to internal pages upon your website. Squidoo allows you to develop single web pages upon a narrowly-defined subject, whilst Scribd will allow you to upload documents which you could share. Bear in mind that as you develop accounts with those social publishing websites that you don’t link to the home page! You should link to an internal page that’s relevant.
Social networking websites: Wherever you have developed a social media account…Pinterest, Twitter, Google+, and so on….be certain that as they ask for a link you do not offer them the home page link. Select a page which is relevant to that audience.
Article syndication: When you write an article that has a byline for syndication…be certain you pick a relevant link to a page which enhances the user experience.
Sending visitors to the home page isn’t a good search engine optimization plan for most sites, therefore the home page to internal link page ratio ought to be one out of three or higher. Deep linking includes the way to assist you in doing that.
The great thing concerning deep linking is that it’ll increase the authority, visibility and relevancy of your site within the search engines. Though, more importantly, deep linking drives your traffic to relevant pages which satisfy their objectives…therefore decreasing the odds they will bounce and raising the odds that they’ll be dedicated readers.